Advancements in digital printing have made custom packaging within reach for small businesses and startups. Reach market success by creating a solid foundation for your branding and business.
Regardless of the size of your business, you are no longer constrained to using a basic brown box or colored tissue paper that doesn’t precisely fit your identity. With just your logo and a little creativity, you may create bespoke package artwork that can be visually appealing.
But how do you lay down the design of your custom packaging? Here’s how you can tell that your packaging artwork is ready for use.
If your typeface is live or editable, you can modify its size, color, lettering, and font selection. When your fonts have been changed from editable and have been outlined, they can be exactly printed as they appear on the screen.
Maintaining a duplicate of the editable font customized artwork is essential since you can’t edit it once it is transformed. This safety move allows you to edit if need be.
Know Your File Format
Vector graphics, which are path-based, utilize math to join points to create lines and forms. They appear the same whether you preserve their original size or enlarge them. This property also makes them scalable, allowing you to create vector drawings of any size while still maintaining their clarity and detail.
They are suitable for non-photographic artwork, logos, and branding materials.
On the other hand, raster graphics are made up of little dots of color known as pixels to create pictures. They are commonly used for printed photos and websites. Images appear blocky as you zoom in on them and become crispy as you make them larger.
If your custom packaging artwork graphics are in raster format, they should be as high resolution as possible. But with vector graphics, it will always appear as it is on the screen. Learn more about the differences of vector vs. raster before creating your artwork.
Dots Per Inch, or DPI, is a measurement of how many pixels are displayed in a picture per inch. A picture’s color and detail content increase with the DPI level, and it also increases an image’s sharpness.
The standard screen resolution for online graphics and images is 72 DPI. Because of its poor resolution, printing is not recommended. Positively, a reduced file size results in easier download, upload, and storage.
The best print resolution for images and publications is 300 DPI. The images are sharp and of high quality. However, the file is more significant, thus consuming more space and increasing upload and download times.
Screens show pictures using RGB (Red, Green, and Blue). Any color that is required may be created by combining the three colors in various ways using a light source. Colors on a screen begin as entirely black due to a process known as additive mixing.
The blackness brightens and becomes more colorful when red, green, and blue are added. Absolute white is produced when all three colors are combined in equal amounts.
Images are printed on materials using CMYK, which stands for Cyan, Magenta, Yellow, and Black. A printer creates a wide range of colors by combining the four colors in various ratios.
Creating custom packaging artwork takes some time and effort. However, once you are done, the outcome is fantastic. People will remember your brand and your customers will be enthused whenever they see your packaging.